Social Elixir India

World Gold Council Shows Power Of Gold in Portfolio

  • The World Gold Council is launched a multi-media awareness campaign in India tom educate youngsters about the role of gold in an investment portfolio and encourage young investors to invest in gold.
  • The campaign aims to reaffirm gold’s versatility as an asset and highlight its strategic advantage in a digitally connected investment market, the company stated in the press release.

Arti Saxena, head of marketing, India, World Gold Council said, “This campaign highlights gold’s attractiveness to young modern Indian investors as an integral part of their portfolio”. “Our film showcases stories of young investors pursuing their passion, chasing dreams and making bold decisions in life, without any fear of financial uncertainty because of the presence of gold in their investment portfolio,” Saxena added.

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