Pernod Ricard India is #OneForOurPlanet
- Pernod Ricard India, a wine and spirits brand, unveiled its #OneForOurPlanet campaign, which sets in motion the elimination of 100% permanent mono-cartons from its packaging by June 2023.
- The film showcases the company’s commitment to reducing the environmental impact of secondary packaging and the waste generated across each step of its value chain.
- It highlights Pernod Ricard India’s plans towards a greener tomorrow, reducing carbon emission by 7310 tonnes, saving 2.5 lakh trees, and reducing landfill by 18745 tons.
- The campaign aims to bring together ‘responsible consumption practices and nudge today’s purpose-driven consumers to make eco-conscious decisions.
Kartik Mohindra, chief marketing officer, Pernod Ricard India, said, “The world has entered a new era of sustainability and we are catering to consumers who are becoming increasingly eco-conscious. They are seeking brands and products that bolster a sustainable impact on the environment and the planet at large. As a responsible corporate citizen present in India for over 25 years, sustainability is key to Pernod Ricard India’s operations, and our new campaign #OneForOurPlanet is a testament to our commitment. Through this campaign, we aim to inspire consumers to not only make eco-conscious purchase decisions but also champion this cause and help us evangelize this into a larger movement. We are humbly proud of this initiative and also urge our industry peers and partners to unbox their ‘spirits’ and join this initiative that’s another one for our planet.”