Coca-Cola Magic Happens Here
- For the first time instead of trendy campaign coca cola launched a video compiling snippets of different Christmas themed movies and showing how deep rooted companies believe are.
- Thus we can say that what real branding looks like.
- The 3 movies were: – “Alma”, “Les petits mondes de Noël” and “Christmas bites”.
Javier Campopiano, global chief creative officer at OpenX, added: “This is the time of the year when we can’t get enough of holiday movies. That’s why, with the help of three amazing directors, we are bringing to life an anthology that expresses all the emotions of the holiday season, beautifully wrapped with unexpected storytelling. Who else other than Coke can bring to the world new magical tales, just in time for the season?”
