Social Elixir India

Aamir Khan Rides With Ceat  

  • Ceat Tyres has launched a campaign to showcase the 5-star rating that it has received from BEE (Bureau of Energy Efficiency) for its premium tyres.
  • The film features actor Aamir Khan who helps consumers become empowered in their buying decisions.
  • The campaign talks about how most youths are looking for stylish tyres which give their ride a masculine, relaxed look.
  • Through the film, Khan asks consumers to look for 5-star BEE-rating tyres to ensure a safe drive.

Lakshmi Narayanan B, CMO, CEAT Tyres, said, “Delivering a unique proposition, we intend to drive greater awareness among consumers on the need to use BEE-rated tyres for their vehicles. CEAT’s 5-star rated tyres provide greater fuel efficiency along with the promise of a safe and seamless journey. As the government has taken the initiative to bring this system to the world of tyres, at CEAT we believe in being the forebearers of such valuable changes for the consumer. The 5-star rating has been awarded for a large range of CEAT tyres across our platforms of SecuraDrive, SportDrive and CrossDrive AT”.

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