Shriram Finance supports their customer’s business aspirations
- The brand campaign is dedicated to the company’s focus on financially supporting Indian entrepreneurs and small businesses, making them more self-reliant and improve their endowers.
- The company’s campaign is based on the bond it shares with its customers, particularly those who live in semi-urban and rural areas. This bond is a catalyst that allows Shriram Finance to help its customers achieve financial success.
Diana Monteiro, deputy vice president – marketing and corporate communications, Shriram finance said, “customers of rural and semi-urban India have been empowered financially by Shriram for over four decades and the rebranding exercise is to introduce the merged entity of Shriram finance. the print, tv commercial and customer success stories all are woven around our mission of keeping the customer first even as we have grown to be India’s largest retail NBFC.”