Social Elixir India

Kapil Dev  Emphasises The Need For Newer Treatment Options For Need Diabetes.

  • Novo Nordisk, a global healthcare company in India, partnered with former Indian cricket team captain Kapil Dev to launch ‘Break the Partnership’ – a campaign aimed at educating people with diabetes (PwD), their caregivers, and doctors about the heavy influence of weight in type 2 diabetes (T2D).
  • The campaign encourages people with diabetes to consult clinicians on newer treatment options that help manage both blood glucose and weight in T2D.
  • The multifaceted campaign aims to spread awareness across key stakeholders and encourage the exploration of innovative and progressive medical solutions for weight management in diabetes.

Vikrant Shrotriya, corporate vice president and managing director, Novo Nordisk India, said, “Our newly launched ‘Break the Partnership’ #WeightinDiabetes campaign educates people about the impact of weight in diabetes, encourages them to consult their doctor to explore newer treatment options to manage not just blood sugar but also weight in diabetes and curtail onset and progression of complicated comorbidities.”

Latest Brand Campaigns