Social Elixir India

Google Pixel Becomes To Talk Chipper Around Vicky and Sunny Kaushal

  • Google Pixel has launched a new ad campaign featuring Vicky Kaushal and Sunny Kaushal to promote their new processing chip with actually a ‘chip.’
  • The ad begins by showing both the Kaushal brothers sitting on a couch when Vicky starts talking about a packet of chips. This makes his brother look at him suspiciously about his insane act.
  • As soon as Sunny snatches the packet and tries to open it, Vicky uses the finger touch feature on the chips packet. This scene creates a parallelism for its secure processor, and a text slide says, ‘Crunchy outside, secure inside.’
  • In the next scene, Kimmy, their golden retriever, is shown as too lazy to get up and come to their couch. Vicky then offers Kimmy the packet of chips and clicks impromptu pictures. This scene promotes how the chip powers excellent photos.
  • In the final scene, the Kaushal duo dance their hearts out, and Vicky puts it on charge as soon as the chips are over.
  • The ad ends with a display of Google Pixel 7 and 7 pro transformed from a packet of chips and their features power packed with Google Tensor G2 chip.

Conceptualised by Talented, the film showcases the Kaushal brothers seated on a couch. Out of nowhere, a packet of ‘Google Original Chips’ appears in front of the duo. The packets of a chips is a metaphor for the brand’s newly installed chip. As the film goes on, it reveals the various features of the chip.

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