Social Elixir India

Kisna Diamond and Gold Jewellery Helps Tamanna Sharma’s Bold Decisions Shine Through.

  • Kisna Diamond and Gold Jewellery have rolled out a campaign, ‘Teri Roshni Hun Main’ (I am your light), featuring actors Tamanna Sharma and Nakuul Mehta.
  • The film depicts how Sharma is secure about wearing traditional clothes at a party regardless of what people might think.
  • The brand’s campaign reimagines the concept of womanly radiance and how diamonds can enhance it.

Ankita Srivastava, chief marketing officer, Kisna, said, “The campaign marks the re-stage of Kisna and consolidates its new positioning and philosophy to be more relevant to the progressive and aspirational woman. We attempt to re-frame the jewellery category narrative by putting the focus squarely on the woman as the ‘Heera’ and the brand as her confidant. Nakuul Mehta, a leading TV actor commands massive appeal in middle India where the brand has a significant presence. His character brings about the right balance of playfulness and expertise necessary to build appeal and trust for Kisna, an everyday wears diamond jewellery brand.”

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