Social Elixir India

Apollo Tyres Promises ‘Wonderful Journey’.

  • Apollo Tyres has unveiled a new TVC primarily targeting the passenger vehicle consumers.
  • The TVC highlights Apollo tyres range and aims to give confidence to consumers to rely on Apollo Tyres as a trusted ally in their journeys.
  • The idea of ‘With Apollo Tyres, you always have a wonderful day’ showcases the confidence with which a consumer undertakes every journey with Apollo Tyres as a trusted ally.
  • The campaign is brought to life through a song celebrating the performance of Apollo Tyres in day-to-day situations.

Satish Sharma, president, Asia Pacific, Middle East, and Africa (APMEA), Apollo Tyres, said, “Consumers don’t actively think of tyres, yet they seek reassurance of top performance in every drive. For them, an important part of enjoying a drive, is being totally worry-free about the tyres performance. That’s the consumer insight we are bringing alive with this campaign, while highlighting Apollo’s commitment to offering products with world-class technology that ensures worry-free performance in every drive.”

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