Social Elixir India


digital marketing trends


The internet is constantly changing and those who want to make the most of it, must adapt to the changes and strategies accordingly. If you want to stay ahead of the curve, then stay updated with the digital marketing trends of 2022.


An AI-powered optimization is a software based on AI which helps businesses to adapt their marketing and respond to changing business situations with more accurate strategies. Businesses have already started leveraging AI-powered software for content optimization and this trend is here to stay and soar in 2022. 

Traditional media consumption to be replaced by social media. Social media and OTT’s streaming to takeover television and mobile phones. We have experienced phenomenal growth of OTT’s since 2020 and this trend seems to go up north in coming times.

Programmatic advertising has taken digital advertising to the next level and has emerged as a savior for businesses vying for attention, with the digital space growing phenomenal day by day.

The Importance of SEO in business acts like a bridge between users and websites. An optimized website gets increased and targeted traffic and if it ensembles the right keywords and get you thousands of visitors on your website.